Search Engine Optimization Sectrets

Google Top 10 Search Engine Ranking Factors by SEO Service Company

Achieving top 10 search engine rankings on popular search engines such as Google and Yahoo is a dream of every single business owner. Search Engines like to spider and rank websites which have quality content and are popular. This is the main challenge posed by search engine developers to give higher SEO rankings to quality websites and to filter out websites which do not deserve to be on the top search engine pages (Pages 1-2-3 etc) of Google, Yahoo, MSN and several others.

It is not too difficult to improve your website’s organic search engine rankings. However, there are some basic rules and guidelines which you need to follow. Search Engine Optimization is the process which is used in order to achieve top SEO rankings on various search engines. This process is mainly divided into two phases: a) On-Page Optimization and b) Off-Page Optimization. On-Page Optimization deals with anything and everything within the coding part of your website/webpage including your content. Off-page optimization deals with SEO techniques which are not related to the coding/content part of your website.



Let us examine some of the SEO ranking factors which can help your website to score better rankings on search engines. These basic factors can help your website to achieve top rankings on search engines.

1) KEYWORDS IN THE TITLE TAG
TITLE tag is one of the most important aspect of On-Page Optimization. Your website’s TITLE is the main entry point for all major search engines across the globe. The text or keywords which you use in your TITLE helps search engines to locate your webpage and to help your site achieve better search engine rankings for its targeted keywords/business services or products. The TITLE tags appear in bold text within the search engine results. + 9.5/10
-7/10
SEO Hawk Advice: Choose TITLE tag wisely, and do not overload or overstuff your TITLE tag with unnecessary keywords. Only focus on main keywords.

2) KEYWORDS IN THE CONTENT OR BODY TEXT
If your website TITLE has text related Popcorn services and your page has content related to Pizza Services (+ Free Home Delivery) then your chances of scoring top rankings for popcorn related keywords are dim . Therefore, make sure that your content is reflecting what is mentioned in your TITLE tag. However, using semantically related terms can help you gain higher rankings for different variations of the same keyword. For example, search engine marketing services and search engine positioning company can be considered
as semantically related keywords. They both share a common keyword “search engine” between them. + 8/10
-5 to -10/10
SEO Hawk Advice:Don’t indulge into Body text keyword stuffing. It will only lower your rankings. If your content is related to whats mentioned in the TITLE tag then you will have natural keyword density (ie 2-5 % of your content). There are no fixed rules, but keep your content natural and it should resemble what text you have in your TITLE tag.
Your overall negative score will be calculated on several factors such as authority of your website, and domain
trust.

3) KEYWORDS IN TAGS H1, H2, H3, H4 Strong, Bold, Italic, etc
These tags used to help websites to achieve higher rankings (Before 2006). However in the last few years, search engines have started to nullify their SEO effect. These tags can help if used in a natural fashion. If you have stuffed your page with unnecessarily with bold, H1, H2 tags then search engines will deliver “EXTREMELY LOW” rankings. + 3-4/10
-8 to -10/10

4) KEYWORDS IN DOMAIN NAME (ie www. Keyword-service .com)
TITLE tag is one of the most important aspect of On-Page Optimization. Your website’s TITLE is the main entry point for all major search engines across the globe. The text or keywords which you use in your TITLE helps search engines to locate your webpage and to help your site achieve better search engine rankings for its targeted keywords/business services or products. The TITLE tags appear in bold text within the search engine results.

If your domain name is “www.search-engine-optimization-ranking-seo-services-company .com” then you will receive negative points in the initial phase. Once your website establishes its authority, it could be possible that you score high rankings, but chances are dim. + 8-9/10
-10/10
SEO Hawk Advice: You could receive positive score for using (1-2-3 or 4 (MAX) Keywords in the domain). If you use more than 4-5 keywords then it will could result in negative score.You should always use less number of keywords for best results.

5) KEYWORDS IN WEBPAGE URL (ABC .com /marketing-services-company)
Including keywords in the url will help your website to achieve better search engine rankings. It will also give benefits from users who link to your url directly (without using anchor text). You can use hyphens or underscore between different keywords for your webpage url.. + (3-4/10)
(-4 to -5/10)
SEO Hawk Advice:Both Google and Yahoo used to give preference to this particular aspect, but currently you can expect more benefits from Google as compared to Yahoo. Most of the companies use this technique to gain higher SEO rankings.

6) KEYWORDS IN IMAGE TITLES/ALT TEXT
The keywords within Image Titles and Alt text are useful for image search rankings. If you are having jewelry related website, then it is possible that several users will your image search to find jewelry related products. (Image Search)+ 8/10
(Web Search): -4/10

7) META DESCRIPTION TAG
Meta Description tag is important from SEO viewpoint. It can help you gain higher rankings on search engines. Using a good description text will also help in improving CTR (Click through Rates) on search engines. The text from this particular tag is also displayed within the SERPS pages.
+ 5-6/10


8) META KEYWORDS TAG
This particular tag has become redundant in the last 1-2 years. Search engines are almost ignoring this tag. + 1/10
(-5 to -6/10)
SEO Hawk Advice: This tag has been exploited in the past. This is the reason why search engines have made this tag redundant.

9) INTERNAL LINK POPULARITY
If your website has a higher SEO authority then it will surely help. If you have recently launched your website, then it won’t help you. A popular and a high authority site can achieve top rankings for several pages using internal linking techniques.
+ 3-4/10
-1 to 0/10
SEO Hawk Advice: Make sure your website’s link structure is easy to crawl to ensure that the entire website gets crawled. Using proper link structure will help your website to achieve higher SEO rankings.

10) AGE OF YOUR DOCUMENT/WEBPAGE
It is perceived as important by search engines. Most of the webpages which are old and have quality content will rank higher. However, in the past few months search engines are showing more inclination towards Fresh pages with quality content rather than old pages. Search engines, particularly Google give more preference to fresh pages as compared to old ones. Yahoo on the other hand gives preference to old groggy pages. However, you cannot make your page look older seo age, and therefore 0 penalty for having a new webpage.
+ 2-5/10
0

11) QUALITY OF YOUR WEBSITE CONTENT
There is an old saying in SEO industry that “Content is king” content is king . If your content is good, then you will automatically gain links. Once you gain links your content becomes king and scores higher rankings on search engines. However, if your website has an SEO authority then your quality content will rank higher on search engines (irrespective of whether you have links pointing back to your webpage or not).
+ 8-9/10
(-8 to -10/10)
SEO Hawk Advice: Use original and good quality content, otherwise you could receive severe SEO penalty for having duplicate or spammy content. If your company website has good quality content, then it could help you gain higher SEO rankings.

12) FREQUENCY OF CHANGE TO YOUR CONTENT
If your website’s content gets updated regularly ( ie addition of new content), then you can expect some Bonus points from search engines. Search engines give more preference to pages which are fresh in content. + 2-3/10
None
SEO Hawk Advice: If you are not able to update your content on regular basis then you wont receive any penalties. seo penalty

14) W3C VALIDATION
W3C validation is not an SEO standard. It is just a way of making your website 100% error-free. If your website has 0 html errors and appears consistently across all major web browsers then it will surely help your visitors. It is more related to the visitors of your website rather than search engine crawlers. + 1/10
None
SEO Hawk Advice: If your website is conforming to SEO guidelines then you dont need to worry about W3C Validation. Sometimes website owners receive penalties due to unknown programming and html errors on the site. Having a W3C validated site will help to ensure that your website is 100% error free.



If you leave your H1 tag unclosed, then it could be mistaken as a SPAM attempt by search engines. Therefore having a W3C only ensures that you wont receive any penalties related to operational aspect of your website.



OFF-PAGE OPTIMIZATION FACTORS
1) GLOBAL LINK POPULARITY OF YOUR WEBSITE/WEBPAGE
Global Link popularity of your webpage is an important SEO ranking factor. If your webpage/website receives several backlinks from quality websites/forums/blogs/directories, then you will score top rankings on search engines. On the other hand, if you have automated your back linking process using some link building software, then it will hit your website back like a boomerang. Any popular webpage or website has several thousand links pointing to it. Therefore search engines can easily pick up content which has natural link popularity.


You should also get back links from websites which are related to your business theme. For example, internet marketing services are somewhat related to website marketing services. Similarly a web design specialist, web development and promotion, flash design expert, and web programming companies fall into same SEO category. However, a charity and a gambling site are not related to each other. If you have a website dedicated to children’s book and are receiving back links from gambling sites then search engines will ignore your back links. This could also result in lowering SEO Trust Rank of your website.



Other factors such as Anchor Text of inbound links (+ SEO Score : 8-9/10), Age of inbound links (+ 4-5/10), and text surrounding the link (+ 6-7/10) have their own importance in improving search engine rankings of your website. Read more about Page Rank at: http://blog.seohawk.com/page-rank-vs-trust-rank/
+ 8-9/10
- 3 to -4/10
SEO Hawk Advice: Building back links from unrelated/poor/spammy/link-farms won’t help your website in any way.
Special Note: There is one great misconception among webmasters that getting back links from a higher page rank (PR) webpage will help you in the SEO process. The truth is that, your page rank has no relationship with the actual rankings of your website. Further, page rank from another website can only help to improve your page rank, but it cannot help to improve your SERPS.

2) AGE OF YOUR WEBSITE DOMAIN
The age of your domain plays a crucial role in the SEO process. However, if you have stuffed your website with duplicate content and expecting to see miracles duplicate content after 4-5 years, then you are mistaken.On the other hand a website which has quality content and was launched 2-3 years back will rank higher as compared to new websites. However, there are no fixed rules.


There is no way to increase the age of your website domain. Therefore you wont receive any penalties seo penaltyhere for having a new website.
+ 8-9/10
- None

3)RATE OF ACQUIRING NEW INBOUND LINKSs
If your website is acquiring new inbound links from quality sites on regular basis then it will boost your SEO rankings. If your website is receiving new back links then it proves to search engines that your website has quality content and is helpful to the visitors. Remember “Content is King”, but quality Inbound Links can also make your “Content Appear as King” on search engines. king content
+ 5-6/10
- None

4) POPULARITY/TRAFFIC OF THE WEBSITE
This is one of the new techniques which are used by search engines to identify popular websites and non-popular ones. For example, there are evidences that Google might be using parameters such as Bounce Rates, Direct Visits, and some other to grant authority status to your website. Read more about Bounce rates and SEO at:
http://www.seohawk.com/blog/google-bounce-rate-and-seo-rankings/
(Google can easily collect this data from Google Toolbar, Clicks in SERPS etc seo traffic)

+ 8-9/10
- None
Special Note : Clicking on your site a Million times wont help. So sit back and enjoy your beer. seo advice.

5) WEBSITE LISTING IN DMOZ
DMOZ stands for Directory Mozilla or Open Directory Project, but each time you hear this name, it will sound more like something related to Dinosaurs. Dinosaurs as we all know were quite big in size and ruled the earth for several million years before they became extinct. Similarly DMOZ ruled the SEO industry, but it hasn’t became extinct yet. To get your website listed under DMOZ was the first priority of SEO optimizers way back in 2004-2005. However, DMOZ has become the last priority of SEO optimizers in 2008-2009. Some of the reasons why DMOZ lost its importance (similar to the extinction of Dinasaurs) are as given below:-



a) Sleepy Editors who wake up once in every 2 years and then go to sleep again.
b) Outdated links within important categories. Several links are outdated and it hardly get updated.
c) A website’s SEO fate can never depend on whether your site is listed in DMOZ or not.



However, having a DMOZ listing within a specific region does help a lot. Take for example, you provide travel services within a specific region (New York), and your website is listed under Travel > New York category then it will give boost to your rankings within New York region.



However, the approval of your website listing depends upon the sleeping cycle of the editors. If an editor hasn’t gone to sleep then you can expect to see some miracles ( in 4-6 months ).



Before you submit your link to DMOZ, make sure to follow their guidelines.The data from DMOZ is syndicated across several directories including Google directory http://directory.google.com/ , but Google might launch its own independent directory (similar to Yahoo directory: http://dir.yahoo.com/) in the near future..

+4-5/10
- None

6) TRUST RANK GRANTED BY SEARCH ENGINES
Trust rank is the manual authority/weight which is given to any website and it does matter a lot in deciding SEO rankings of your website. Read more at http://blog.seohawk.com/page-rank-vs-trust-rank/


+ 9-10/10
- None

7) TLD EXTENSION OF YOUR DOMAIN( ie edu, gov, us, ca, com, etc)
TLD extension of your domain can help you gain quick rankings on search engines. However, it is not possible to purchase an edu domain or .gov domain. If you have a .ca (Canada) TLD extension, then your domain will rank higher on Google.ca as compared to Google.com. Similarly other domains such as .com.au (Australia), .co.uk (United Kingdom, UK), domain.fr (France) will help your site to score quick rankings on their respective country specific search engines.


5-6/10 (on country specific search engines)
- None

26 Sites That Pay You to Blog

Writing paid post is perhaps the most straight forward ways to earn some revenue from blogging. The way pay post works hasn’t changed much; after reaching mutual agreement with advertisers, you write about them, they pay you. And if there is a 3rd party (middle man company) involve, they take cut. Most middle man company provides marketplace for advertisers to look for publishers, vice versa.

If you firmly believe that writing pay post is one good way to revenue from your blog, here’s a list of web services that pays you to write for them. This list will be updated periodically, so if you have a paid post service I’ve missed out I’d like to add them to the list. Necessary credits will be given.

1. 451 Press

   

   451 Press is always looking for bright, talented writers who want to have their voices heard. We are looking for writers with unique voices to contribute to our growing network of blogs. Our blogs cover a wide range of topics. If you have a passion for a subject then we just might have a place for you.

   
   

2. Be A Guide (About.com)

   

   All About.com Guides are freelancers who work online and set their own schedules, giving them the flexibility to log on from anywhere in the world whenever they have the time. With no timesheets to fill out and no timecards to punch, working for About.com gives you the flexibility to write when you want, even if you have a full-time day job.

   
   

3. BlogBurner

   

   So here’s how it works:

   • You create an account with us.
   • You create an account with Google Adsense.
   • You login and write content to your "blog" on our site.
   • You try to write as often as you can.
   • We publish your content to our site.
   • We serve ads on the pages that have your content.
   • Half the time you make money on the ads. Half the time we do.

   
   

4. Blog Feast

   

   We are a blog community that:

   1. Host your blog for free
   2. Provide you with readers and traffic
   3. Serve your Adsense ads 90% of the time
   4. Helps you to make money blogging
   5. Leading you step by step to earn $1,000 a month!

   
   

5. Bloggerwave

   

   We’ve got advertisers that would like you to write about their products or services. So you do. In your blog. And get paid!

   
   

6. Blogitive

   

   Once you are approved to the Blogitive system, you are given access to opportunities from companies to post about their news releases. You are paid per posting.

   
   

7. Blogsvertise

   

   Once approved, your blog goes into the assignment queue. The blogsvertise administrator then assigns writing tasks for what our advertisers want you to mention in your blog.

   
   

8. Blog To Profit

   

   We connect you with advertisers that are interested in sponsoring your blog, you post to your blog and get paid!

   
   

9. BOTW Media

   

   If you are an experienced writer and/or an avid blogger, can write passionately about a topic, and enjoys working as part of a group, you may be a good candidate for a BOTW Media author.

   
   

10. CreamAid

    

    Anyone can start using CREAMaid by inserting a CREAMaid Conversation widget inside her post. (more info) Your post will most likely be selected as long as you abide by these rules. Once selected, your post will be syndicated to all the participating posts through their embedded Conversation widgets. When your post is selected, you will be able to instantly collect a royalty
    for your contribution.

    
    

11. Creative Weblogging

    

    Get paid to blog with us at Creative Weblogging! We are one of the largest blog networks, with over 135 blogs in five languages.

    
    

12. DayTipper

    

    If you have a tip that is insightful, helpful, and original, we will publish it and pay you $3 (US). You write the content. We share it with the world.

    
    

13. Digital Journal

    

    Unlike most websites where bloggers post for free (and the company takes in all the ad revenue), DigitalJournal.com shares a portion of its advertising revenue with all Citizen Journalists. With an always-growing cash pool, every single Citizen Journalist gets a chance to compete for a share of the cash pot. The more you contribute, the more you earn.

    
    

14. Helium

    

    Earn a share of the advertising money earned here at Helium. If you write well, and write often, you earn even more recognition and reward.

    
    

15. In Blog Ads

    

    You’ve been writing about web sites, products, services and companies for years, now you you can also get paid for it. With our system, you get paid for each post request you fulfill.

    
    

16. Link Post of Link Worth

    

    Unlike some other services, we pay our Partners up to 70% for each LinkPost written. Access to thousands of advertisers hungry for reviews. A variety of payment options. Receive payouts monthly by check, PayPal, direct deposit, or Wire. Automated advertising management. An easy way to sell paid blog posts.

    
    

17. LoudLaunch

    

    If your blog and interests are aligned with an advertiser’s campaign then you can do your own research and write about them in exchange for pay—not in exchange for a pre-determined outcome but for a fair assessment.

    
    

18. Pay Me To Blog About You

    

    Our messaging system allows bloggers and advertisers to negotiate directly with each other instead of working through advertising agencies or middlemen and we provide a secure way of transacting advertising compensation via Paypal.

    
    

19. PayPerPost

    

    PayPerPost is an incredible new self-service marketplace that allows you to get paid to blog about the products, services and websites you love. You can easily earn $500 per month or more with your current blog!

    
    

20. Review Me

    

    Get paid $20 – $200 to review products and services on your site. You control what you review.

    
    

21. Shvoong

    

    The more abstracts you post at Shvoong, the more chances to attract readers. Create link to your abstract elsewhere(on blogs, forums, your personal homepage, or other sites). Spread the word by joining our “Invite a friend” and/or “Affiliates” programs, and earn bonuses equivalent to the invite members’ royalties, upto $100 for every new writer.

    
    

22. Smorty

    

    Get paid for blogging. Write your opinion about peoples products, services and websites on your blog. Get paid weekly.

    
    

23. Sponsored Reviews

    

    Earn cash by writing honest reviews about our advertiser’s products and services. Write reviews in your own tone and style, and gear them to your audience’s interest.

    
    

24. Squidoo

    

    Every lens carries Google AdSense ads. Those are used to generate royalties for the whole co-op (ie, everyone gets a cut). If you want to increase your direct royalties, though, you should consider adding commercial modules that the visitors to your lenses will appreciate.

    
    

25. Weblogs Inc

    

    Looking to get paid to blog about subjects you love? Tell us what you’re passionate about and let’s find out if there’s a fit!

    
    

26. Wise Bread

    

    WiseBread.com is one of the top 5 personal finance blogs. We give our bloggers 100% of the advertising revenue they earn on their blog posts.

    
    

27. b5media

    

    We’ll pay you to write about what you love. We’re the one of the largest blog networks in the world. We want to be the biggest. Want to help? It’s easy to apply.

    
    

Designers Creative

Web Developer / SEO Specialist contact @ brijindya@gmail.com